Digital Marketing Manager required to join a highly successful software company specialising in financial services products. Year on year growth has so far been achieved by sales and word of mouth with minimal marketing activity however, in order to progress to the next step, they need the expertise of an experienced Digital Marketing Manager to control and develop brand and product marketing. Paying up to £50,000, this position offers a clear path for growth and is key to future success.
Day to day, the Digital Marketing Manager developing and manage the marketing strategy and budgets, execute B2B digital marketing campaigns, build brand awareness and brand strength, while also improving prospect and customer experience. You’ll be responsible for designing and controlling PPC, SEO and Social Media, maintaining and analysing the website, plan and execute email marketing campaigns, and help with events. Identify trends and insights, and optimise marketing spend. Collaborate with internal teams to produce content and landing pages to optimise user experience. Work with marketing, PR agencies, and vendors.
Desirable Digital Marketing Manager candidates will have strong experience in Digital Marketing and demonstrable stories of success with examples of content creation and campaign execution. Practical experience in keyword research, SEO management, marketing automation, social media management, content creation, graphic design, and database management. Strong knowledge of marketing tools including marketing automation, web analytics, key word search, CMS, image manipulation and social media management. Practical skills in A/B testing and email marketing.
This is a rare opportunity to join a highly respected, fast growing business with a strong product portfolio and an established reputation. This is a chance to build on that success and earn marketing success with all the learning opportunities that go with it. Culturally, the company is truly great – highly supportive, caring and positive with a low staff turnover and financial stability.
Don’t delay – apply now!